Fletcher Smith -- store co-owner and talented master jeweler, utilizes his talent not only for general repairs but also for creating unique custom jewelry. He carefully selects loose gemstones from Brazil and Africa to create beauitiful, one of a kind jewelry for discriminating customers. His careful attention to detail has resulted in a selection of stunning handcrafted works of art to wear. Following in his father's footsteps, Fletch has mastered the art of hand engraving to compliment his work with custom design. The combination of these two rare talents set Fletch apart from other Master Jewelers and allows this third generation business to continue it's tradition of quality and true customer service. Fletch stays involved in the community through serving on several local boards.

Sherry Smith -- store co-owner, graduate of the University of Central Arkansas BBA program and the University of Arkansas MBA program, Sherry joined the business in 1991. She manages all the behind the scenes aspects of the store including marketing, merchandising, staffing, and accounting. Jewelry design for both customers and stock is a passion for Sherry and the results are obvious for anyone who has visited the store. Customer service and quality merchandise are her main focus. Sherry is also very involved in the community through several local boards. In 1999 Fletch and Sherry were awarded the Arkansas Jewelers Association Jeweler of the Year award. This award is presented each year to jeweler(s) in recognition of their leadership and integrity within the industry.